Greater Profile: Zane Witzel, CEO, Cannador

Zane Witzel based Cannador, a humidor storage system for hashish, in an effort to lift the bar for hashish storage. However, his conservative Catholic upbringing, mixed with a Christian school schooling, makes him an anomaly within the hashish trade.

“I used to be baptized Catholic, however rejected working towards and attending in grade faculty,” he shared. “My mother and father knew that I had my very own emotions and voice at a younger age. I imagine in permitting your baby to decide on their very own path the place faith is worried.”

The primary time he tried hashish was in highschool the place he grew up in Upstate New York. In a setting much like That 70s Present, a bunch of buddies sat in a circle in somebody’s basement and handed round a joint. He mentioned he loved it instantly, by no means feeling responsible about his use. 

“I performed on the Lacrosse staff and was Class President of each my Junior and Senior lessons, pulling As and Bs, so nobody may name me a non-productive stoner in highschool,” he laughed. “I proved the stereotype incorrect and leaned into my use and perception that the plant was not dangerous due to the sort of particular person I used to be. The stereotype simply didn’t apply to me or my buddies—it by no means has.”

Witzel set his sights on California for his first diploma in telecommunications from Pepperdine College in Los Angeles. Pepperdine is without doubt one of the prime personal Christian universities within the nation, with the perk of overlooking the tawny seashore city of Malibu and the Pacific Ocean.

Courtesy of Cannador

Each Seed Bearing Plant

God mentioned, “See, I offer you each seed-bearing plant that’s upon all of the earth, and each tree that has seed-bearing fruit, they shall be yours for meals.” – Hebrew, Genesis 1.29

Witzel mentioned he was effectively conscious that Pepperdine was run by the Church of Christ, and that his hashish use could also be in query, however the campus overlooking the ocean was compelling.

“Other than Pepperdine being an incredible college, with a superb communications division taught by A-listers within the TV and movie trade, the situation was a particular draw,” he mentioned. “I lived on campus, and although the college had strict guidelines about medication and alcohol, I discovered my tribe of hashish customers fairly simply. The tribe finds one another, regardless of the place you’re. Seems, Christians like weed as a lot as anybody else.”

Hashish as a superfood is how the plant started its life on earth. We as a species have upped the extent of THC over the a long time through hybridization. 

When the late Lawrence Ringo from Southern Humboldt, California, hybridized hashish crops to have decrease tetrahydrocannabinol (THC), he referred to his first excessive cannabinoid (CBD) cultivar because the “God plant,” as the unique plant measured in at round 4 % of the psychoactive compound earlier than human arms messed with it.

Witzel mentioned there was by no means a dialogue along with his colleagues on the standing of hashish throughout the church, the Bible, or any guilt related to its use.

“I by no means understood why the church rejected hashish,” he mentioned. “There have been many in my tribe at Pepperdine who had been far more into Christianty than I, they usually used hashish. I by no means learn something in scripture saying thou shalt not partake of this plant. My hashish use has nothing to do with my relationship with God or my religion. Thus far, nobody has confirmed to me that weed is heatheness.”

To place his Pepperdine tribe expertise into perspective, Witzel detailed fellow college students as good and gifted, with higher take a look at scores than he had, all partaking of the plant. To get into Pepperdine you needed to be good, and for those who didn’t have a full scholarship, you just about needed to come from cash. This truth additional cements the reality of the demographic of the plant, crossing strains of race and standing in society.

He likened one classmate to the Nobel Prize profitable mathematician, John Nash, profiled within the movie, A Stunning Thoughts.

“We shared a wall within the dorms, and I may hear him faucet, faucet, tapping, as he labored out these lengthy, advanced mathematical issues on a board on the wall between us—very like Nash did at Princeton College. My level in retelling this story is, the scholars who used hashish at Pepperdine weren’t slackers. We didn’t match the stereotype in any respect. These had been believers of God from conservative and, for probably the most half, higher class households.”

With a love for films and TV reveals, Witzel set his sights on a profession within the leisure trade, however upon graduating in 2009, on the crest of a world monetary disaster, initiatives went astray. He additionally wasn’t thrilled on the side of working from venture to venture, as is frequent within the leisure trade.

Realizing he needed to pivot, he enrolled within the Drucker Faculty of Administration at Claremont Graduate College; 30 miles east of downtown Los Angeles.

With a deal with methods in enterprise, Witzel labored for a administration consulting agency whereas learning at Claremont. Nonetheless smoking hashish and hanging out with buddies, he had what he calls a “lightbulb second,” when a buddy set a shoebox on the espresso desk, along with his stash in disarray inside.

“I assumed to myself, we will do higher than this,” he laughed.

Courtesy of Cannador

A Purposeful Stash

After some analysis, Witzel got here throughout a humidity management system initially used for cigar humidors. After making just a few changes to the product, he was capable of adapt the humidity setting to accommodate a decrease relative humidity, which is critical for hashish. Witzel then bought the patent from the unique proprietor and rebranded it to “VaporBeads.”

Citing a examine from 1975, Cannador’s web site educates on weed storage, “The Stability of Hashish and its Preparations on Storage,” whereby the very best storage was discovered to be at room temperature in a darkish, sealed container. The researchers noticed the plant materials for 2 years, noting adjustments in efficiency.

The result confirmed that correctly saved hashish plant materials with a correct quantity of moisture retains greater terpene and cannabinoid counts—the compounds the place taste, scent, and medicinal efficacy is discovered. 

The examine additionally confirmed that humidors made for cigars have a better moisture content material, and usually are not appropriate for hashish. It’s a nice line of humidity that retains hashish recent, flavorful, and mold-free.

A giant distinction between cigar and hashish humidors is the inside wooden and the best way they preserve humidity. Most cigar humidors preserve a better relative humidity and make the most of chemical compounds like propylene glycol. Moreover, cigar humidors are lined with cedar, whereas hashish humidors ought to be lined with a extra impartial wooden like mahogany. Cannador’s patented VaporBeads enable simply the correct amount of moisture to take care of the terpene’s aroma and style by solely including water. A relative humidity (RH) for hashish is greatest saved between 58 to 65%. Something over 70% RH runs the danger of mould progress.

Courtesy of Cannador

Protecting the Religion, Protecting it Contemporary

With the vacation season upon us, Witzel is gearing up for gift-giving season, providing up his restricted version 3-strain Cannador Artist Collaboration, designed by Chelsea Van Voorhis, who makes a speciality of working with veneer merchandise.

Additionally within the combine are his handcrafted walnut and mahogany roll trays, and leather-based toolkit for journey. 

Giving again within the hashish trade is vital and Cannador is captivated with sustainability, pledging to plant one tree for each Cannador bought, as a part of Plant-it 2020, a world non-profit working in Colorado, devoted to correctly planting, sustaining, and defending as many indigenous bushes as attainable.

For Witzel, his mission is evident, present the very best and most stunning merchandise to maintain hashish as recent and flavorful as attainable—as a result of, in any case, he too nonetheless enjoys the plant.

“I nonetheless take pleasure in hashish, however not on a regular basis,” he mentioned. “I actually like good wine, and if I’ve had an excessive amount of I prefer to reset by smoking hashish. It helps get me out of my shell and converse extra simply with folks. I prefer to vape or smoke joints, however no extra bong rips for me. The whole lot moderately—and that truly displays what the Bible says about alcohol.”

Witzel’s focus continues to be as clear because it was in school, on being a productive human.

“My alma mater in all probability doesn’t wish to hear this, however hashish at all times made every part extra fascinating for me,” he concluded. “I nonetheless love listening to music whereas excessive. I balanced faculty, sports activities, and work round my hashish use. I don’t assume there at all times needs to be some sort of trade-off, you merely work arduous and have enjoyable responsibly alongside the best way—and hashish will at all times be an enormous a part of that for me.”

For extra info on Cannador & VaporBeads go to, 

Go to Cannador’s Restricted Collections web page right here, 

Go to its equipment web page right here, 

For extra info on Plant-it 2020 go to,

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