On overcoming the illicit market and promoting seeds on to shoppers: “It’s easy – you develop one thing that the streets don’t have,” Berner defined. “It’s troublesome to compete with the illicit market as a result of weed is less expensive, however in case you have some s*** that nobody else has, they’ll come.” You compete by merely exhibiting up with fireplace. That’s the way you triumph. All of it comes all the way down to genetics.”